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Update on the Net

Small Business Marketing Articles
News for 22-Sep-17

Relationship Networking
Relationship networking is simply the art of meeting people and benefiting from those relationships. Often the benefit of these relationship is to obtain information and leads to further grow your business. Any successful relationship, whether a personal or a business relationship, is unique to every pair of individuals, and it evolves over time. Effective relationship networking is all about building those relationships and maintaining long lasting connections with other professionals.
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Understanding Affiliate Prorgrams
Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any "referrer" or website that promotes a product in an effort to earn revenue.
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Tips to Get Things Accomplished!
All of us start the day with every intention of completing a variety of tasks, but unfortunately many of us become distracted as the day moves on. Or even worse, we are tasked with crisis management, and at the end of the day we find that we have made little progress in whittling down the days planned tasks. As well intentioned as you may be, it seems to become a routine, and one that far too many of us fall into.

Tips to Get Things Accomplished
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Spy on Your Competitors; 10 Tips To Monitoring The Competition
The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.

It is important to realize that while monitoring your competitors is essential, it could easily become an obsession. Therefore, it is crucial that you strike a balance when incorporating it into your business plan. There are several ways to conduct successful stealth competitive intelligence operations. While it is fanciful to imagine yourself as a secret agent or spy, none of these techniques are difficult, hidden or secretive. In fact, most of them are tools or services available to all businesses.

Spy on Your Competitors; 10 Tips To Monitoring The Competition
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Social Bookmarking Quiz
Take this Social Bookmarking Quiz and determine how much you know about the collective voice!

Social Bookmarking Quiz
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Technology Has Spawned Industries
Without a doubt, technology has been the inspiration behind a series of new business ventures. Podcasting has launched indie stars, YouTube has launched movie stars, and technology has spurred innovation. Every day, individuals have rocketed to stardom simply by producing and publishing videos on the Internet. YouTube and iTunes are now household terms, understood by nearly everyone in the western world. Again, twenty years ago, this would not have been possible, simply because the technology did not exist.

Technology Has Spawned Industries
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Logo Concepts
A logo concept is more than just an affinity for a specific character. Logos represent a companys brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your organization and consider the thoughts that will be associated with specific images that you consider for your logo. Does the logo embody traits that can or should be associated with your business? If your company is global, will the image transcend borders or will some of your customers find the image offensive and distasteful?

Logo Concepts
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

7 Web Mistakes That Cost You Money
Many webmasters work very hard on their websites, but they often overlook glaringly-obvious mistakes that may be costing them sales or potential customers. Here are what we consider the Top 7 such mistakes...

1. JavaScript Navigation

Many website visitors now have JavaScript turned off or disabled in their web browsers, due to ever-increasing security concerns. If you are using JavaScript in your navigation menus, some potential customers may be unable to navigate your website. More often than not, this means that potential customers will click away and turn to a competitor. In addition to avoiding JavaScript navigation, you should also avoid using JavaScript in the ordering process. Ordering systems that require JavaScript to function may also result in your customers being unable to purchase, and going somewhere else instead!

7 Web Mistakes that Cost You Money
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Brand Awareness
Brand awareness is the recognition of a specific brand name or logo, along with the traits associated with that brand. It is difficult to benefit from having a brand unless consumers are aware of the brand and the traits associated with it.

Brand Awareness
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Security and RSS
As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel.

Complete Article - Security and RSS

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

What Are Content Rich Web Sites
If you are like many of those who started out with intentions of making millions online and are struggling to capture the attentions of the large search engines, you are in good company. Times have changed, and due to the low cost of entry, the online world is becoming very competitive for businesses starting out. Unless a website has a regional appeal or caters to a very niche product or service, it is rare that a webmaster can create a website that is only focused on selling.

What Are Content Rich Web Sites
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Technology and Politics
Maybe as candidates are forced back to earth and voters gain a stake in the process, America will become the voice of the unschooled as well as the educated, the poor as well as the rich, men and women of all ages and every race. After all, isn’t that what democracy is supposed to be?

Technology and Politics
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Green Business Tips
Businesses that are going green are becoming more and more commonplace. Regardless of your political beliefs or opinions regarding the global warming concept, few can argue that being environmentally aware will leave the world a better place. Whether a company is simply jumping on the green bandwagon, or are honestly sensitive about environmental issues is really irrelevant. Consumers like green businesses, and shaping your business to promote being eco-friendly makes sense from a public relations standpoint.

Green Business Tips
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

The Ins and Outs of a Stock Photography
Marketers who struggle finding photos for their promotional materials can no utilize the microstock photo websites for instant images.

There are a number of options available to webmasters and publishers in need of images for web content, marketing campaigns, or packaging. Regardless of the website selected, be sure to read the agreement and licensing terms carefully to ensure that you are adhering to the guidelines.

Royalty Free Stock Photography Quiz
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Internet Marketing Quiz
Test your internet marketing knowledge:

Question - If I need to target a specific region, is it helpful to have a domain from that country?

Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in regional search engines. If you are attempting to target a specific country, you could very well benefit from purchasing a domain with that countries extension and hosting the website on a server that is located in that country. The larger country specific search engines, generally rank local domains higher in the search results.

Take the Internet Marketing Quiz
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

What Makes a Good Logo?
What is a logo?
A logo is a design, graphical representation, image or symbol that represents a business or organization. Logos were initially used to distinguish and differentiate products, the logos assisted purchasers in finding the product they prefer or have come to trust (or not trust). When product selections were limited and items were marked with a logo which a consumer was familiar they would naturally assume a certain level of quality or value, even if they had not previously used that specific product from that vendor. Now many companies not only have a corporate logo, but they have a logo to represent each of their products or product lines.

The company or product logo typically appears on all printed media or websites that are associated with the company or product. The logo appears in all marketing material and media.

What Makes a Good Logo
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Adware, Should I be Afraid?
Developers offering downloads are paying the price for the malformed truths that have been put forth regarding downloads. While not a political campaign the smears are ever present in the adware arena.
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Why Pay for Advertising That Does Not Yield Sales, Increase Your Conversions
Why pay for advertising that does not yield sales?
Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.

Why pay for advertising that does not yield sales?

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Ego Searches
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies.

Ego Searches

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

The Power of Audio
Sound effects are often used to compliment and enhance artistic presentations, whether they be podcasts, videos, or other audio/visual productions. Royalty-free sound effects are typically non-exclusive and can be used by anyone who purchases them. Professional sound effects can give a podcast or production a more professional sound. However, many new producers may not realize that sound effects have copyrights, and in many cases it is illegal to use a sound effect that you happen to find on the web without properly licensing it.

Sound Effects & The Power of Audio


Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Acceptable Responses on the Web
Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message time-stamp will betray them as a small business. Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message time-stamp will betray them as a small business. The Internet however is timeless. The fact is customers appreciate a quick response. With the globalization of the Internet federal holidays are blurred. Customers expect timely responses and often make little note of the time zone the vendor they are working with.
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Top 10 RSS Do's and Don'ts
RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.

Top 10 RSS Do's and Don'ts
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Advertising in Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.

Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed.

Advertising in Feeds

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Optimizing Optimization, Part 2: Off-Page Optimization
Each and every link back to your website can help the site rank better, so take the time to develop quality backlinks and optimize the anchor text to increase your search engines ranking.

Optimizing Optimization, Part 2: Off-Page Optimization
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Managing Your Reputation Online
A companys reputation is often critical to that company's success. The anonymity and vastness of the Internet makes managing a reputation much more difficult than it once was. Businesses must be proactive about protecting their brands and reputations.

Managing Your Reputation Online
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

ABCs of Search Engine Optimization
Follow the ABCs of search engine optimization .
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Real Estate and RSS Feeds
RSS feeds are becoming an essential tool for Realtors, who are struggling in a declining market. Real estate offices that adopt technology as a marketing tool will remain one step ahead of their competition.

Realtors use RSS to Expand Their Reach
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

My Google Wish List
There are a number of "wishes" that I have for Google and it's future. While I would like number one ranking for all of my important keywords and phrases to top the list, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole.

My Google Wish List
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

The Internets Influence on Politics
Can, and will, the next generation of politicians exploit the communication mediums available to them? Will the new communication mediums have the power to influence public opinion? Will politicians be the victims of technology, or will they use it to their benefit? Will one party benefit from the use of the technology more than another?

The Internets Influence on Politics
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Content Syndication
By creating a niche resource, webmasters are viewed as industry experts and their websites are more likely to receive incoming directory links. A number of publishers provide free content, the only stipulation being that the webmaster serving the content must include the author resource box. Webmasters utilizing free content can easily create portals teeming with themed content.


Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Increasing Business and Personal Productivity
Small business owners frequently juggle a variety of roles within their companies. Creating a balance and effectively managing available time is extremely important to most small businesses. In order to economize and make the most of the available time, you should implement a time management plan.

Get Real
Set realistic goals that are not unreasonable or unattainable. It can be very demotivating to consistently feel as if you have not accomplished anything, simply because you regularly fail to meet unreasonable goals that you have set for yourself. By setting more realistic and attainable goals, you will feel a sense of accomplishment, and often be motivated to work harder.

Increasing Business and Personal Productivity
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Negotiations
At the end of the day, negotiating is a cleverly crafted game, and you need to know the rules in order to play the hand you are dealt.

Negotiations
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Blogging for Dollars
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

What is Creative Commons
Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.

A Creative Commons license allows creators to place conditions on their copyrights.
Complete Article - What is Creative Commons

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

When Requesting Web Links
Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpages importance.

When requesting links, use an email template that can be easily customized for specific requests. To locate prospective link partners, search Google or Yahoo for related keywords or phrases.

When Requesting Links
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Software Development and Marketing Mistakes
The following are some of the more common mistakes made by ISVs and software developers...

1. Lack Of A Plan

Many software developers start out simply by writing an application to make their own lives easier, and often do not really have a plan to turn that idea into a business. But they later decide to do just that, and like any other business, a plan is necessary in order for a software company to succeed. Create a development road-map, a marketing plan, and a business plan, all of which lay out goals, feature priorities, and a time frame for accomplishing specific parts of the plan.

Software Development and Marketing Mistakes
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Internet Communication Vehicles; Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?
How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Tips for Webmasters
According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.

Unless you are a interested in an exercise of futility, it is important to only focus on those ranking factors that you, as a webmaster, can control and influence.

Tips for Webmasters
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Basic Color Theory
The first box of crayons you ever got probably had the basic eight: black, white, red, yellow, blue, purple, brown and orange. And at that time, this was all you needed—every shade in the world fit into one of these categories. And then you discovered pink and you had to get the new box with sixteen colors. Your palette expanded. Gray, peach, silver…before long, you asked for the big one. The mother of all crayons. The 64 count set with the sharpener on the box. Surely now you had them all; every color was in your grasp.

Color is an important form of nonverbal communication. From the clothes we wear to the food we eat, color influences our choices. Our perception of the world is affected by color. Likewise, the way the world perceives us is also affected by color. In fact, color, many times, is the most significant feature of an item. Designers, therefore, cannot afford to treat color lightly.

Basic Color Theory
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Content Rich Websites
We have all heard the term content-rich, but what does content rich really mean?

Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.

Content Rich Websites
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

RSS Metrics
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimetary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

RSS Metrics

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Use Twitter for The Following
Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. At the heart of the most effective social media marketing campaigns is personal communication. Many businesses that try to manage social media may attempt to shout their message, rather than simply engaging with potential customers. Potential customers who are active in social networks will not be receptive to marketing in this fashion. The trick with social media like Twitter is to interact and engage, rather than shouting your message.

Use Twitter for the Following
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Optimizing Video
Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video's message. Follow these steps to enhance your videos and improve their rankings...

1. Shorter Videos Rank Better

No big surprise here -- the file size of short videos is much smaller than that of longer videos. On the video networks like YouTube, short videos are viewed far more often than longer ones. A length of less than 3 minutes per video seems to be ideal, and absolutely make every effort to keep your video under 10 minutes! If you have a long video segment, consider breaking it into multiple videos. The more popular videos on the video networks are given more exposure, which will also help increase the number of views received.

Optimizing Video
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

A Quiz: Test Your RSS Smarts
You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

A Quiz: Test Your RSS Smarts
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Google Is More than Just a Search Engine
The architects of the most powerful search engine in the world have included some really handy algorithms in their service, which allow searchers to quickly locate particular and specific types of information...Google Is More Than Just a Search Engine
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Good Things to Social Bookmark
It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intriguing often steal the spotlight. Knowing how to present content on social bookmarking websites can help internet marketers stand out.

Good Things to Social Bookmark
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

A Look at Slogans
A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.

A Look at Slogans
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Understanding Web Directories
Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association.

Large directories like Yahoo tend to have general themes and may charge for listings. While smaller niche directories like http://www.finance-investing.com offer free listings and profit from advertising revenue or pay per click models like Google AdSense.

Understanding Web Directories

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Free Web Marketing Tips
Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.

Follow these basic steps to market your website and business.

Free Web Marketing Tips
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Who Needs RSS?
RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Content is King
The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.

Not only can public domain material be freely used and syndicated on websites, but a number of content publishers provide content in exchange for a link back to their websites. A variety of contents related to the website theme that is integrated into the website will attract the interest of both search engines and web surfers. The key to taking advantage of free content is integrating or including content that is directly related to the theme of the website.

Content is King

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Search Engine Optimization Myths
A myth is a traditional story, idea, or explanation which is widely accepted, but actually untrue or unproven. Misconceptions can also be described as modern-day myths. When it comes to Search Engine Optimization (SEO), the myths and misconceptions are abundant. We will try to dispel some of the more common Search Engine Optimization myths here...  SEO Myths
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Effective Podcasts
Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Effective Podcasts
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Business Card Tips
Networking is an invaluable opportunity, and one that should not be wasted. In order to maximize networking, it is strongly suggested that all business professionals carry business cards. The business cards can be exchanged during introductions, both as a convenience and as a memory aid. In other words, business cards allow networkers to further the relationship through future contact.

Business cards may include one or more aspects of striking visual design, but should also contain important contact information. Use this guide to make the most of your business cards:

Business Card Tips
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

What is Wiki
What is Wiki?
Wiki is web server software that allows users to contribute content. Collaboration is the key to Wiki, which is designed as a powerful system for online communities to build web pages and web sites. Unlike blogs and forums, all users are allowed to contribute and edit existing content. Wiki is derived from the Hawaiian term "wiki wiki" meaning "quick". The concept behind a Wiki is that collaboration on projects will move it along quicker.

Wikis generally allow web pages to be written, edited and created collectively in a web browser. Wiki supports hyperlinks and simple text. Most Wikis are open, and allow any user the ability to edit the contents of a Wiki web page. While some say this opens the concept to abuse, Wiki moderators and self-policing in the Wiki sector appear to be taking hold. Wiki supporters generally feel that it is generally easier to correct mistakes than create the content from scratch. Wikipedia is a standing symbol of what many would consider a succesful Wiki.

Complete Article - What is Wiki

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

RSS and Academics
Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

RSS and Academics
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Search Engine Tips
Not only do you have just a few seconds to grab the attention of the web visitor, content developers must perform well within search engine searches so they are "found"when web surfers search on related keywords or phrases. In order to perform well, a website must have traffic. Decent traffic will result if a website ranks well in search engines, that is why strong placement in search engines for critical keywords and phrases is essential.

Search Engine Tips

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Top Small Business Mistakes
Many small businesses make mistakes, and smart entrepreneurs will learn from the mistakes of others. With that in mind, we have compiled a list of some common mistakes that small business owners often make....

Top Small Business Mistakes
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Customer Testimonials and Profiles
Testimonials are essentially 3rd-party endorsements for a product or service. Potential customers will often look for testimonials when faced with a purchasing decision. Customer testimonials can increase sales closing rates by removing uncertainty and instilling confidence in the customer. Additionally, testimonials that describe solutions for real-life problems can be very well received by others that may be struggling with similar issues.

The more detailed and specific a testimonial is, the more credibility it will have. Testimonials can be used in conjunction with white papers to fully explain how the product or service has resolved a real-life problem. In many cases, other businesses in the industry may be struggling with similar issues or problems, and explaining how your product or service fulfilled a need and solved a problem can sometime make the difference between getting the sale or not. A white paper combined with a credible endorsement is a powerful sales tool.

Customer Testimonials and Profiles
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Selecting a News Reader
The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet.

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Selecting a News Reader

Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

What to Tweet?
Businesses are flocking to Twitter, but many lack an understanding of the medium and do not know what to �tweet.� Here are a some tips for businesses that are on Twitter and interested in using the medium to build their brand:

What to Tweet?
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Why Musicians Should Podcast
Independent artists have a unique opportunity available to them. Podcasting is a fairly new medium that has far reaching distribution opportunities. Independent artists were once restricted by geography, playing at local clubs to increase their base. Podcasting has no borders.

Producing a podcast can mean the difference between success and failure for an independent artist.

Why Musicians Should Podcast
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Consumer Education
Consumer education is something many small software companies tend to overlook. While the benefits of consumer education may not always be obvious, the fact of the matter is that educated customers are good customers, and happier customers.

Consumer Education
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Website Spidering
Website Spidering refers to the automated process of indexing a web site by a search engine. An automated program, known as a web crawler or spider, will go through a website following the links on each page, and will gather pertinent information from each page until it has properly indexed the entire website.

Website Spidering
Source: Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Developing Content Sites
Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Think of the time spent surfing the web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply the compilation of topic-specific information in a single resource. The compilation of this information in itself is the value.

These highly focused content sites can be great supplemental portals that are invaluable as a marketing tool for niche products. Niche portals help define expertise in a specific market segment, not to mention the added benefit of providing valuable topic-specific links. The topic-centric portals also tend to achieve high search placement and will often provide advertisers high quality exposure, allowing webmasters the opportunity to capitalize on their efforts.

Complete Article - Developing Content Portals

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Podcasting and Education
Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigest colleges from Bentley to Purdue have flocked to this medium.

Podcasting and Education
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Fair Use
As the Internet matures, users and governments are struggling to manage controversial issues. Lets face it, the Internet did not exist when the US copyright laws were written;let us not forget, while many countries respect copyright laws, the Internet is global without a governing body. There are not only different laws, rules and regulations, but also jurisdiction issues. RSS didn't exist when copyright laws were written either. While ardent supporters feel any content in a feed can be syndicated, other equally fervernet publishers contend that original works are just that--original works, and in many countries protected by copyright laws.

Fair Use


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Great Discounting Tips
Discounting is a tried and true way to attract business, both satisfying your customers and increasing your profits. However, there is more of a science to discounting than one might initially think. Understanding this art is critical to offering the most successful discounts and obtaining optimal results.

Discounting Tips
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Reaping the Podcast Rewards
Podcasting is a viable and interesting new method of communication. Use podcasting to boost your company to the forefront of your industry. Leveraging this powerful communication tool will give you a leg up on the competition.

Reaping the Podcast Rewards
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Link Gold
In order for a website to perform well in search engine rankings, it must have connections to other websites through links. These connections or links not only help search engines locate new content as it becomes available, but they also weave together networks of websites that are all related. The number and strength of connections that a website has will help determine the importance of that website.

Link Gold
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A Perfect Link
Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links...

A Perfect Link
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Google AdSense Progression
The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

How Does Google AdSense Work?
The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.

Complete Article - Google AdSense Progression

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Where to Find Stock Photos for Web Design
Professional photographs in a website give the website a professional look. Many webmasters do not realize that photographs are copy written and in many cases illegal to use a photograph or image that you find on the web without properly licensing it.

Most webmasters do not have time to go out and photograph all of the subjects they wish to include in a website. Webmasters are best off using royalty free photographs. Royalty free photographs are generally purchased and there is no recurring fee for the use of the photograph. The purchaser may use the image(s) as often as required within the license terms and conditions without paying for the use of the image each time the image is used. Fortunately there are a number of stock photography websites where webmasters can purchase a single photograph for a fixed fee, or they can purchase a stock photo subscription, that allows for the subscriber to download multiple photographs.

Stock Photographs for Web Design
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Networking for Business
Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses.

Networking for Business

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Ins and Outs of Sitemaps
Sitemaps are simply road maps that search engines can use to navigate their way through the various parts and sections of a website. The sitemap essentially tells the search engines where the various pages are located on the site. This is particularly important for websites that have multi-level navigation, which automated spiders might have difficulty with.

Ins and Outs of Sitemaps
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Buy, Sell and Value a Website
So, you have built an empire on the Internet, and now it is time to move on. Well OK, maybe its not a full-blown empire, but it has taken substantial blood, sweat and tears to create, and you want to make sure you get a reasonable amount of money for all your efforts. Determining the value of a website can be tricky, because a number of factors can play a role. Factors involved in determining the resale value of a website include...

Buy, Sell, and Value a Website
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Podcast Interviews
Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

Podcast Interviews
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Promoting Podcasts
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

Tips to Promoting Podcasts

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Make Your Podcast Standout
Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyiest experimenting with podcasts may have dogs barking and childrens screaming in the background.

Make Your Podcast Standout
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Positive PR Makes a Difference
While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. With that in mind, consider distributing press releases for a wide variety of topics.

Kinds of PR

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10 Podcasting Tips
What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...

10 Podcasting Tips
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How is Your Business Different
Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives.

How is Your Business Different
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Displaying RSS Feeds
Webmasters with limited time or capacity can syndicate related content. In a nut shell, webmasters can create RSS radars by combining a mix of content from related sources by grouping similarly-themed feeds. RSS feeds are updated at different intervals, providing an ever-changing collection of related information.

RSS is a form of eXtensible Markup Language or XML. Viewing an RSS feed in a web browser generally produces code that is not easy for website visitors to decipher. As a result, webmasters use tools to display the content contained in an RSS feed.

Content contained in RSS feeds can be added to websites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.

Complete Article - Displaying RSS


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Tips to Get Things Accomplished
All of us start the day with every intention of completing a variety of tasks, but unfortunately many of us become distracted as the day moves on. Or even worse, we are tasked with crisis management, and at the end of the day we find that we have made little progress in whittling down the day's planned tasks. As well intentioned as you may be, it seems to become a routine, and one that far too many of us fall into.

Tips to Get Things Accomplished
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What is Delicious
Delicious is a social book marking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular. In order to ease the burden of producing consistent stream of fresh content, publishers are turning to users to build, categorize and qualify content. While this is said to be part of the web 2.0 phenomen, publishers realize the value of collaboration.

Social bookmarking allows users to qualify content. With Delicious, each "bookmark" of a specific webpage is seen as a vote of confidence. The more people who bookmark a specific webpage, the more credible the webpage is viewed.

In addition to bookmarking a webpage, users "tag" the webpage. The tags are simply single word keywords that relate to the contents of the webpage. The tagging associates keywords with the webpage's content, making it easier to categorize and classify the content of the webpage. If everyone bookmarking a page uses similar keyword tags, the webpage will be classified as a credible resource in a specific category.

As a webpage recieves more and more bookmarks from different Delicious users, the listing for the webpage becomes more prominent in the Delicious listings. Delicious users can bookmark and tag multiple pages within a website. Content can be tagged with multiple terms. As more users tag the content, it becomes easier to find similar topics.

What is Delicious

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Monetizing Podcasts
Podcasts started out as fun ways for ambitious garage DJs, independent musicians and talk show hosts, who had not ventured into radio broadcasting as a way to show their stuff and make a name for themselves. What started as a hobby for many, has turned into a lucrative profession for some.

Monetizing Podcasts
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Webmaster Tool Box
Here is a collection of what we consider must have tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

Webmaster Tool Box
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Search Engine Optimization for RSS Feeds
In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.
Complete Article - SEO for RSS

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Please Your Subscribers
You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

Please Your Subscribers
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AdSense Tips
AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense

AdSense Tips

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Design Tools
Creating an interesting and colorful color palette can be a chore, even for the most experienced designers. We have compiled a list of color design tools that can be very useful for web artisans...<br />
<br />
<a href="http://www.small-business-software.net/design-tools.htm" target="_blank" >Design Tools</a>
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Innovative Business Use of RSS as a Technology
RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

Complete Article - Innovative Business Use of RSS as a Technology


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Social Media Primer
Here is a collection of what we consider must have tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

Webmaster Toolbox
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What Exactly is Podcasting
The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, in the items enclosure field. For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else. One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they wish to listen or view a podcast.

What Exactly is Podcasting
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Real Estate Video Podcast
Let the home shine by using technology to help market the property. Present the home in the best possible light, and through a variety of channels, and watch sales soar.

Tips for Realty Video Podcasts
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Pros and Cons for Web Templates
Small retail businesses who are making the move to an online presence may feel overwhelmed by the process of creating a website. Web templates can often help make the process less painful for a small business. To assist webmasters in the template vs custom design decision, we have outlined the pros and cons to each...

Pros and Cons to Using Web Templates
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10 Tips for Improved Time Management
Managing time is a major struggle for many of us. Lack of productivity and procrastination are usually the result of poor time management. Make the most of your time by taking advantage of these helpful tips...

1. Make Lists

Lists help keep you focused and on task. Create a list of tasks in advance for the upcoming day. When you find yourself distracted or unsure of what to do next, refer to the list, which will help put yourself back on track. When you complete a task, cross that item off the list -- this will give you a sense of accomplishment, and will also help motivate you to tackle the next item on the list.

10 Tips for Improved Time Management
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Podcasting Do's and Don'ts
Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

10 Podcasting Do's and Don'ts
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Organic Search Engine Optimization
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement. The new Google ranking system gives an advantage to large, established businesses that have achieved brand recognition. Does this mean small businesses should give up on the Web as a marketing model? No, of course not, they simply must develop quality content. To increase your natural ranking (search engine rankings that are not paid for) you must:

more on Organic Search Engine Optimization

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Podcast Recording Tips
Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to it's success.

Podcast Recording Tips
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Where to Find the Deal of the Day Websites?
With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon and Deal-Of-The-Day websites have become extremely popular. Everyone is getting into the action, from large conglomerate websites to small specialty shops, and many now have some sort of Deal-Of-The-Day special where an item is offered at a significant discount for a specified and limited period of time. While the Deal-Of-The-Day websites were originally designed to capture impulse purchasers, many financially-conscious penny-pinching shoppers are now monitoring these sites regularly, in search of good deals on products they might need.

Everybody loves a bargain! Where should you look for a bargain?

Deal of the Day Websites - Where Do You Find the Best Deals?

We had an immediate need and found software on Software Deal of the Day at 50% off!

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When Something is Free
What are consumer expectations when something is free?
Realistically, consumers subconsiously assume free means free, and while that might be the initial intent rarely is it the case.

What Exactly Does Free Mean?
Realistically, consumers subconsciously assume free means free, and while that might be the initial intent, rarely is it truly the case.

Why do Companies Offer Things for Free?
Companies or individuals may promote a free offer or service for any number of reasons. From branding to ad revenue, companies often use "free" to attract attention or interest. As a consumer, it is important to realize what "free" might really mean.

When Something is Free

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Safety Online
The proliferation of computer technology and emergence of the Internet has enhanced the lives of children and adults. Increasing productivity and efficiency, the Internet is a powerful educational tool, and it provide youths a vast amount of information. That said, it is important to remember that the Internet can also be very dangerous. Criminals are using modern technology to prey on innocent victims.

Safety Online

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Why Use Web Templates?
Web templates expedite the process of setting up a new website. The idea behind a web template is that it will save time with the creative design and layout process.

In the business world, time is money; hence, using templates can save money. It can be a challenge to find a web designer for hire, and quite often the designers schedule will not always mesh with the needs of a small business. Time rarely controls a web graphic designer. Artists are, well, artistic, and don't necessarily work by the clock. Instead, they work when inspiration strikes, which can be problematic when there are deadlines to meet. Templates are ready-made, and can be easily edited, allowing you to instantly create a website.

Why Use Web Templates?
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Create Powerful PowerPoint Presentations
Presentations are an integral and important part of any business. Whether designed for training purposes, introducing new products, or discussing corporate hierarchy, PowerPoint presentations serve a valuable purpose in both the business world and in the educational fields. In order to maximize a presentation's impact, it needs to be polished and well executed. The following tips can aid you in taking your PowerPoint presentation to the next level.

Create Powerful PowerPoint Presentations
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More on Keywords
Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to the products, services, or information you are promoting or searching for.

Synonyms
Use a thesaurus to find terms that are related to a primary keyword. Searching on a synonym will often bring up different Internet search results. A thesaurus groups words that are similar in meaning. Usually, you reach for a thesaurus when you have a word in mind and you are looking for a similar term. Keep in mind that no two words mean exactly the same thing. We turn to a thesaurus to find different, more expressive ways of speaking and writing, this is particularly important when related to keywords.

More on Keywords

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Top 10 Tips to Podcasting Success
Concrete ideas to make your podcast successful with the masses.

Top 10 Tips for Podcasting

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Tips for Public Speaking and Presenting
Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business. Follow these steps to overcome nerves and make a powerful presentation during your public speaking engagement...

Tips for Public Speaking and Presenting
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Take Website Usability to the Next Level
Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content...

Take Website Usability to the Next Level
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Podcasting Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

Podcasting Sermons

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Copyrights and Trademarks
Copyright is a type of intellectual property. A copyright is a set of exclusive rights granted by the government for a limited time to protect the particular form, way or manner in which an idea or information is expressed. Copyright is the legal protection given to artists or producers of creative work which protects them against unauthorized copying of their work.

Copyrights and Trademarks
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Time Management Tips
Keep in mind that not every day is going to be as productive as you would hope. Unexpected things always come up, and no matter how hard you try, your expectations just might not be realistic. Do not become discouraged. Instead, simply stay focused and make an effort to increase your productivity the next day.

Time Management Tips
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Benefits to Shopping Online
Why buy online? Why not buy online? Have you ever considered the pros and cons to shopping at a retail store vs shopping online? Lets take a look at the advantages and disadvantages of purchasing online...

Advantages Of Shopping Online...

1. Saves Time

If you already know what you are looking for, shopping online can save you a significant amount of time. With just a few clicks of the mouse, you can place your order and move on to other things.

Benefits of Shopping Online
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RSS Feed Promotion
In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.

RSS Feed Promotion

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How Unique is Your Business?
All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have had to become jack of all trades in order to succeed and survive in the business world. While it is important to recognize the differences between various small businesses it is equally important to recognize the similarities.

Small businesses often struggle with the same issues, and while its important to establish your own policies, do not be afraid to talk to and learn from other small business owners.

How Unique is Your Business?
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Keep Children Safe Online
There was once a time when you only had to worry about children when they were outside or not at home. Those times have changed. Strangers can now enter your home, without a key or coming through a door. How you may ask? These strangers enter your home using a keyboard. These strangers can befriend your children online.

Keep Children Safe Online
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Optimize PDF Files for Search Engines
Google, Yahoo, and MSN can all spider and index text-based PDF files, and generally they rank quite well. PDF files can be used to seize top listings for important keywords and keyword phrases. In order to have a PDF effectively rank well in organic searches, it should be optimized for the search engines, just as you would optimize a web page. Optimization of PDF files for search engines is very similar to search engine optimization for other types of content...

Optimize PDF Files For Search Engines
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Converting RSS to HTML
Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Converting RSS to HTML

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Tell The World About Your Blog
Well, you've joined the others and have created a blog. It is time to tell the world about your online journal. Most blog services generate an RSS feed. If your blogging software does not create an RSS feed, consider using software like FeedForAll to create an RSS feed. Like blogs, RSS is growing in popularity and is a great way to spread the word about a new blog.

Tell The World About Your Blog

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Financial Companies are Embracing RSS
Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

Financial Companies are Embracing RSS
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Is it Time to Update Your Business Card
To succeed in todays world, one must adapt to todays developments, including the ever-expanding implementation of technology. One small way to do this is to modernize your business card; because the means by which businesses communicate have expanded, you may want to rethink what is included on your business cards. By doing this, you can unite your offline marketing with your online marketing efforts. Below are a number of tips for updating your card.

Is it Time to Update You Business Card
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A to Z of RSS Feeds
Implementing RSS or Really Simple Syndication can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS....

A to Z of RSS Feeds
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Blogs Are Not the Future of RSS
Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.

Complete Article - Blogs Are Not the Future of RSS

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Keep Your Website Search Friendly
So you have a fantastic website but no one ever visits. You may ask? Why? Your website should be designed with search engines in mind. Too many web designers are graphic artists that excel at image manipulation, but lack a basic understanding of search engine optimization. Web design and search engine optimization (SEO) should not be mutually exclusive. Webmasters should have a clear understanding of both design techniques and how the search engines work.

Keep Your Website Search Friendly
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Questioning Online Credibility
Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world.

Human nature invariably prompts a level of trust;if it is written, it must be true. We live in a generation where we expect authors, editors and publishers that are qualified to write on various topics. What qualifications are required to post a blog, write an online article, or edit a wiki? Some web surfers may find the answer startling: None. Expertise is no longer a prerequisite. Wikipedia is a popular online reference, that frequently obtains top ranking in search engines as a reference source. How many Wikipedia readers realize that Wikipedia can be edited by anyone at anytime, regardless of their qualifications.

Questioning Online Credibility

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Staying Ahead of the Competition
Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. But be sure that you don't exclude the small companies in your assessments. Sometimes a small competitor can have innovative ideas or marketing concepts, but may lack the capital to really benefit from the concept. This may present you with an opportunity.

Staying Ahead of the Competition
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The Emotion of Color in Web Design
Color psychology is a phrase used to describe the effect that color has on human behavior. The psychology of color is certainly not a new concept. In fact, it has been around for hundreds, if not thousands of years. Colors tend to carry non-verbal and subliminal messages, and the color spectrum evokes different emotions and physiological responses in people. The reactions people have to specific colors may be influenced by many factors, including their culture, location, gender, or even their age.

The Emotion of Color in Web Design
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Repurposing Content
Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.

Repurposing Content
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Cellular Phone Etiquette Part 2
Cellular telephones, or cellphones, are an important part of modern society. When Miss Manners wrote about good manners and etiquette, mobile phones did not exist nearly to the extent they do in our society today. In an effort to assist cellphone users, we have written up some guidelines to help people use their mobile phones appropriately while navigating in polite society.

Cellular Phone Etiquette - Part 2
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Copyright Infringements - Competition is Good, Copying is Bad
I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation
is the sincerest form of flattery, copying someone else's work is simply wrong.

Copyright Infringements Article

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Everything You Need to Know About Linking
Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm.

Everything You Need to Know About Linking

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Royalty Free Stock Photography for Websites
Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. A customer who uses stock photography instead of hiring a photographer can save time, effort and money. Typically publishers can either purchase exclusive rights to a single image or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of photos over a specified period of time.

Stock photo websites allow webmasters, marketers and publishers to locate pictures for their marketing and promotional materials without the hassle of organizing a photo shoot. With copyright laws businesses must be very careful in using unlicensed photos.

There are also risks to using free photographs. Many of the free websites contain collaborative works from multiple photographers and artists. While the websites attempt to monitor the images in their collections in violation of copyright laws, there are no guarantees. If you opt to use photographs or images from a free portal, it is important to keep this in mind.

Royalty Free Stock Photography
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Business Mistakes to Avoid
Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture:

1. Promising The World
Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded in reality, and only agree to things that you know you can actually deliver.

Business Mistakes to Avoid
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Competitive Intelligence Tips
Some companies compete by getting into the minds of their competitors. Competitive Intelligence is the process of collecting information about competitors in a competitive environment. These tips and tricks will help marketers better understand competitive intelligence, and how to effectively compete in their marketplace.

Competitive Intelligence
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Domain Name Suggestions
Innovative, memorable, and compelling domain names are becoming more and more difficult to come up with. The following tools can help webmasters find great domain names for their online businesses....

Domain Name Soup
Domain Name Soup is a free domain name generator that helps you find available domain names in your niche. http://www.domainnamesoup.com/

Domain Name Suggestions
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Pay Per Click Definitions
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.

Pay Per Click Definitions Complete Article

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Legal Uses of RSS Feeds
Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.

Legal Uses of RSS
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Businesses Going Green
A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.

Businesses Going Green
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Building a Successful Community
Building an online community demands time and sustained effort. While numbers are not everything when it comes to communities, there are several tricks that can increase the number of subscribers to your forum. However, it is important to note that a large number of members does not determine the success of a community; a smaller number of active and interested members can often result in a very successful online community.

Building a Successful Community
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RSS Technologies
RSS Does Not Equal Email
RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity and volume even "approved" messages have been unable to get through.

RSS feeds are opt-in, and in most cases subscribers need not provide any personal information to subscribe. RSS is simply an alternative method to communicate with your audience.

RSS Technologies
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Web Design Questions and Answers
How much do you know about web design? Take this web design quiz to find out how much you know about web design...

Web Design Questions and Answers
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Understanding Web Logs; And Why it Matters
General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable.

When a visitor comes to a website, the site has just a few seconds to grab the visitor's interest. Slow-loading pages or broken graphics will send visitors and potential customers looking elsewhere. In order to make sense of web statistics, consider using a log analysis program. These programs tend to format the information in an easy-to-understand way, often providing graphs or visual representations that make understanding and seeing patterns that much easier. The downside to using software for web log analysis is that webmasters can easily be confused about what the actual results mean and which results matter the most. The information contained in the log file should be analyzed in conjunction with other information.

Complete Article - Understanding Web Logs

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Common Mistakes with PowerPoint
A PowerPoint presentation can be an extremely valuable marketing tool for businesses in this day and age. Here are a few common mistakes that you should try to avoid when creating your presentations...

1. Excessive Animation

Excessive animation can really distract from a presentation. Keep animation to a minimum. Transitions between slides may be appropriate, but a constantly-moving animated image on a slide can make the text on the slide difficult to read, and can distract the viewer from the message.

Common Mistakes with PowerPoint
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RSS Feed Etiquette
We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.

RSS Feed Etiquette
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How to Get Ideas for Blog and RSS Feed Posts
The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content.

The following are venues for finding your online muse

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Online Business Resources for Webmasters
As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters.

Online Business Resources for Webmasters

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Answer Your Softwares Questions
Software developers often struggle with choosing what kind of content to present on their website. To alleviate this problem, we have defined a simple set of criteria that will assist developers in providing the best variety of content for their website visitors; if your websites content is comprehensive, it should answer all of the following questions:

Answer Your Softwares Questions
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Podcasting Ideas
You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

Where do you find Podcasting Content?
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How to Choose a Domain - Part II
Here are some other things to pay attention to when selecting domain names...

1. Domain Extensions
Many webmasters wrestle not only with choosing the best domain name, but also with the decision of what domain extensions to select for their website. The following is a general guide to what the most popular domain extensions represent...

.com - commercial (by far, the most popular domain extension)
.net - network host (often used by hosting companies)
.edu - educational institution
.org - organization
.info - informational sites

If your primary focus is in a local market, you may find value in a local domain as well.

How to Choose a Domain - Part II
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What is Podcasting?
Listeners can retain audio archives to listen to at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.

Complete Article - What is Podcasting

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How to Choose a Domain
So, you have an idea or a product.... now you need a domain name for a website. How do you choose a great domain name? Here are a few ideas...

Brainstorm
Create a list of words or phrases that relate to the product, service, information, or brand that will be promoted on the website.

Experiment
Experiment with variations of the words in the above list. Change the order of words in phrases to create unique combinations for possible domain names.

How to Choose a Domain - Part 1
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What is Web 2.0
What is Web 2.0?
There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.

So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm. There is no agreement on exactly what Web 2.0 means, depending on who you are speaking with, you may receive different explanations. At it's heart, Web 2.0 is about the maturity of the Web and businesses that are thriving online. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of the new web are said to include: the web as a platform, collaboration, and syndication.

What is Web 2.0

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What is Hot and What is Not in Technology
Top 10 Winners

1. Content Filtering
With web content and syndication growing at a rapid pace locating information is becoming more of a struggle for web surfers. The abundance of content has made filtering critical to time management. As a result, content filtering and solutions that help with content filtering will be winners in 2007.

2. Pesonalized Search and Vertical Search will be a winner in 2007
Search 2.0 will be all about filtering and personalized search. Niche portals with targeted focus will play in vertical search and authority sites will gain even more traction.

What is Hot and What is Not in Technology
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HTML Web Templates
HTML website templates can significantly ease the burden of designing and creating websites by providing webmasters with a ready-made web layout, structure, basic graphics, and color scheme. Templates can generally be edited and customized with any HTML editor. The biggest advantage for webmasters using ready-made templates is the amount of time that can be saved. There are a number of websites that provide ready-made HTML templates. We have compiled a list of some popular sites to make the search process easier.

HTML Web Templates
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What is Hot and What is Not for 2011
What is Hot and What is Not in Technology for 2011

Top 5 Winners Predicted for 2011

What is Hot
1. Virtual Cloud

Services that allow you to have your desktop in the cloud will become common place in 2011.

2. Mobile Apps

Mobile applications are still and will continue to thrive as people find new uses for their cell phones.

3. Virtual Technology

Working from home or on the road is growing all, virtual technology businesses will continue to prosper and thrive.

4. Connectivity

Cell signals and Internet connectivity will reach remote areas, as staying connected regardless of location becomes more important.

5. Scalability

If it does not scale, it will lose luster. Scalability is hot, and a must for all technology in today�s society.

What is Hot and What is Not for 2011
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2011 Reflections and 2012 Predictions
No country suffered more than Japan in 2011. Japan was rocked by an 8.9 earthquake, then a tsunami  that was created from the quake, hit the small island. The powerful waves caused damage to a nuclear power plant. The tsunami caused significant damage to one of Japan’s plants making it impossible to properly cool or shutdown the nuclear reactor. The inability to cool the plant resulted in a nuclear melt down, and the escape of radiation.  When the trifecta hit, the Japanese people earned the world’s respect, they managed the tragedy with stoicism and grace. The consequences of this horrible tragedy, and implications of the radiation leaks, into the sea and atmosphere, are still unknown. Japan will bear the scars from 2011 for generations to come.

2011 Reflections and 2012 Predictions
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What is Hot in 2013!
Each year we scratch our heads and come up with trends or technology that we think will be hot in the coming year. Checkout our list of What is Hot and What is Not in 2013.
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Webmaster Tools
Unless webmasters have a well-established brand, a great domain name and a huge marketing budget, it is important that they appear in search engines via specific keywords. With this in mind, we have compiled a list of resources and products that will benefit webmasters in their efforts to be found. Complete Webmaster Tools Article

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Webmaster and Small Business Resolutions
Each and every year people around the world mark the first day of the New Year with resolutions. They resolve to do a wide variety of things, and while few resolutions are actually kept, the tradition is a hallmark of the holiday each year.

Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters and small business owners:

Webmaster and Small Business Resolutions
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Website Resolutions
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty quick improvement tips for the new year.

New Year's Resolutions for Your Website
Revamp your website. The Internet is evolving at a rapid pace, and websites need constant maintenance and occasional overhauls. As the search engines improve their algorithms, website copy and designs will need to be updated. Here are some starting points:

Website Resolutions


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Working From Home
Developments in technology have made it possible, if not easy, for small businesses and employees to telecommute. Working from home can be quite a different experience from an office job, and many find it a preferable one. However, those who work from home may also face some of the intrinsic downsides of telecommuting. To sort out the good and the bad of telecommuting, we have compiled a list of the major pros and cons that those who work from home might experience.

Working From Home
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2012 Reflections, 2013 Predictions
2012 was scarred with senseless tragedies, the Costa Concordia the majestic cruise liner, went down off the Tuscan island of Giglio, Italy when it was said the captain was showing off to islander friends. Horrific tornados that tour through the mid-western United States stole the lives of even the littlest angels. A horrific mass shooting at the Batman opening in Colorado showed a careless disregard for life. Sadly this was followed by a shooting at Seikh Temple in Oak Bridge, Wisconsin, taking the lives of worshippers.

2012 Reflections, 2013 Predictions
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Internet Marketing Resolutions
Starting a New Year is all about self-reflecting. Most individuals celebrate the incoming year by looking back, determining what goals were met and what goals fell short. Most who have made past resolutions then look forward and resolve to do better in the coming year.

Like any Internet marketer, I have a long laundry list of things that I intend to get to... invariably each year the list grows longer, and rarely do I make any significant headway on new projects, ideas, or marketing techniques. I resolve for that to change in 2008! I have compiled a list of Internet Marketing resolutions for the coming year. If your list is already too long, consider saving time and using the list below.

Internet Marketing Resolutions
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An Overview of 2010
The year of 2010 was considered a rough year for the United States. There was a variety of economic issues, a tragic oil spill, and two tumultuous wars. The world's troubles were no less; they also included evident with failing economies, political struggles and natural disasters.

The environment faced both natural and man-made disasters in 2010. An earthquake in Haiti rocked the country to its roots early in the year. European travel and United Kingdom travel was suspended, disrupting traveler's schedules for the better part of a week. When a volcano in Iceland erupted, making it too dangerous for commercial flights to fly. The Gulf of Mexico was tainted by an oil spill of massive proportions. Destroying a way of life and ecosystem throughout the Gulf. The oil gushed unchecked into the serene waters, for more than 100 days. BP was accused of mismanagement and the spill was labelled Obamas Katrina due to the delayed response and reaction of the Administration.

An Overview of 2010

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2009 Reflections and 2010 Predictions
Another year has rolled by marked by miracles, political milestones and tragedies alike. 2009 was the year of financial uproar with bailouts and ponzi schemes dominating the news on a regular basis. Chrysler and GM stalwart car giants struggled to survive. Bernie Madoffs financial pyramid came tumbling down, taking average citizen's retirement plans with it, emptying the coffers of trusting non-profits and celebrities alike.

2009 Reflections, 2010 Predictions
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Search Engine Optimization Resolutions
Search engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the "to do list" of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves.

SEO Resolutions
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Tools for Online Tracking
In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences.
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What is Hot and What is Not in Technology for 2012
What is Hot and What is Not in Technology for 2012

Top Winners Predicted for 2012
What is Hot

1. Mushroom Cloud

The virtual cloud is now a mushroom cloud. More and more applications and data is available virtually. Customers are no longer tied to their desktops, data is accessible in the cloud. As long as you have an Internet connection, you have access, regardless of your hardware.

2. Smart Mobility

Mobile phones have become smart devices, they are more than just phones and alarm clocks. By the end of 2012, it will be hard to find a phone that does not run games, support Internet connections and have built in web browser.

3. Multi-Function Devices

I suspect that devices will begin merging, there is no longer a need for so many gadgets. The functionality of the devices from smart phones, kindles, ipads and computers are redundant and there is likely to be device consolidation as the overlap in functionality increases.

What is Hot and What is Not 2012
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2005 In Review
2005 in Review - Plans for 2006?
2005 literally took the world by storm, the tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark on 2005. While mother nature cast a shadow on 2005, it was technology that delivered the impact that resulted in a huge outpouring of donations. The world was touched by the human element seen real-time in pictures and videos. Today's technology was able to deliver the graphical grittiness that portrayed the nightmares occurring half a world away.

2005 in Review, What is In Store for 2006?

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2006 Reflections, 2007 Predictions
For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. 2006 is scarred not by the winds and oceans but by political turmoil across the globe. The Middle East quagmire is the epitome of how wrong things can go, with the war in Lebanon, infighting in Palestine, Iran's nuclear ambitions, and Iraq's sectarian violence the deepest scars of 2006 were self inflicted with man being his own enemy. Of course, the Middle East is not alone with it's own self-destruction. Genocide in Chad and Sudan show how truly intolerant the human race really is. North Korea's impatience and nuclear activity have disrupted Asia. In fact, few areas of the world were left unscathed by man's ambitions in 2006.

2006 Reflections, 2007 Predictions
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Develop Content Worth Linking To
All webmasters have heard the adage, content is king. However, the struggle to discern what types of content to develop is one that webmasters have yet to conquer. If you are familiar with this dilemma, you should know that Googles latest algorithm changes cause Google to assess how visitors interact with a website. This data from a visitors experience is now used in organic search ranking.

Develop Content Worth Linking To
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Predictions for What is Hot in 2010
Top 10 Winners Predicted for 2010
1. Healthy Living
2. The Cloud
3. Savings
4. Simplicity in Design
5. Web Applications
6. Instant and Virtual
7. Portability
8. Energy
9. Green Shopping
10. Security

Top 10 Losers Predicted for 2010
1. Capitalism
2. Health Care
3. Credit Card Companies
4. The Left
5. Acorn
6. Big Government
7. Privacy
8. Super Star Atheletes
9. Facebook
10. Reality...

What is Hot in 2010
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What is Hot and What is Not in Technology for 2008
Top 10 Winners Predicted for 2008
After looking into my crystal ball, I have made a cluster of predictions about what will be hot, and what will be not so hot in technology for 2008.

1. Video
YouTube has not shown any signs of slowing down. With the increasing popularity of portability and the increase of video-viewing technology, the growth of video is unlikely to slow down.

2. Healthy
Healthy is in. It is not only fashionable, but now cool to be healthy. Maybe this will help counter the rise in obesity in the US. Even those who give in to their cravings and indulge agree that it is cool to be healthy. Organic foods are at an all time high with an increase of roughly 20% per year in the US! This may also be a top New Year Resolution.

3. Long Tail
The Long Tail is still hot. Small businesses and big business are all attempting to capture the famed long tail.

4. Buy USA
Buying USA is in. The falling dollar has made US products more competitive in foreign markets. Moreover, the quality issues that came to light in 2007 (lead in various Chinese products) have made US consumers more conscious about buying US manufactured products.

What is Hot and What is Not in Technology for 2008
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Profiting From RSS Feeds
Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.

Profiting From RSS Feeds

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Free Tools to Monitor Your Brand
There are a number of things that you can do to monitor your online brand, as well as monitoring the brand of a competitor. Being aware of what is said, and when it is being said, will allow you to react in a timely fashion.

Free Tools to Monitor Your Brand
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Website Sales Purpose
When designing a website, it is important that webmasters ask some general questions before they begin the design process...

Website Sales Purpose
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How to Twitter?
witter, the latest social networking craze, is a micro-blogging platform where participants post tweets which are short comments limited to 140 characters or less.

Getting setup on Twitter is not terribly difficult. There is a slight learning curve in regard to Twitters culture and tweeting practices, so it is a good idea to monitor the posts for a few days before you jump in and begin tweeting, just to get a feel for the community.

How to Twitter?
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RSS in News You Choose
Why is RSS So Magical?
The answer is simple: RSS is news you choose.

How Does it Work?
Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information. At any point, users can remove a feed from their aggregator or reader and no longer receive information from that source. Ultimately, the user is choosing the news and content they wish to view.

complete article - RSS is news you choose


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How to Submit Podcast to iTunes
Here are some helpful tips regarding how to get your podcasts listed in the iTunes Music Store...

iTunes Compatibility

In order to have your podcast included in the iTunes Music Store, you must first add the iTunes extension to your RSS feed.

How to Submit Podcast to iTunes
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Web Applications Vs Desktop Software Solutions
There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent desktop software from becoming obsolete.

Some argue that the debate between web applications and desktop applications is pointless; as their is no clear answer. While still others argue that the issue at hand is as much a business and marketing issue, as it is a technological issue.

Web Apps vs Desktop Apps

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Web Log Analysis
Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs?

Web Log Analysis
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Top 10 Deadly Web Design Sins
When you are designing your next web site, or updating an existing site, be sure to avoid the Top 10 deadly web design sins!

Top 10 Deadly Web Design Sins
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Find Niche Feeds
Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

Find Niche Feeds
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What is Google Base
In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Google that requests that publishers add their information to the "Google Base".

What is Google Base?

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Avoid These Common Web Mistakes
Webmasters need to avoid making these common web design mistakes. Website visitors who have a pleasant experience on a website are more likely to trust the website, and as such they are more likely to purchase products from that website. Use the following guide to avoid some of the more common web design mistakes...

Avoid These Common Web Mistakes
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Why Recycle Cell Phones
Cellular phones and other mobile devices often contain toxic materials that can pollute the environment. The chemicals contained in the cell phones and electronics are harmful to the health of both humans and animals. Cell phones and their accessories contain a large number of hazardous substances known as Persistent, Bioaccumulative, and Toxic Chemicals (PBTs). Some of the chemicals contained in the PBTs have been known to cause damage to nervous systems, reproductive systems, and developmental systems, as well as causing cancer.

When recycled properly, the materials can be put back into circulation, reducing the health risks to the community. The materials that are contained in old cell phones can often be recycled and reused to make a variety of other products. Additionally, in order to comply with environmental protection regulations, many countries have very specific requirements and methods for disposing of cell phones, batteries, and other toxic items. Rather than wrestling with disposal guidelines yourself, it is often much easier to just sell or donate old cell phones to a company qualified to recycle them.

Why Recycle Cell Phones?

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Unusual Items that May Impact Search Ranking
You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you believe. Google uses the information they gather in these tools to make determinations about websites. The information they gather may impact the ranking of your website in organic searches for important keyword phrases.

Unusual Items that May Impact Search Engine Ranking
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RSS Tools
Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources.

Complete Article - Tools for RSS

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Realtors Employing RSS Feeds to Sell Homes
Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate.

Realtors Employing RSS Feeds to Sell Homes

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Crowd Sourcing an Social Media
It seems that our society is growing ever more dependent on social media; more and more people are joining social networking giants such as Twitter, Instagram, and Facebook, and more such websites and applications are springing up to meet the rising demand for them. As society and culture continue this turn towards technology, so do the operations of society, especially through crowdsourcing. A powerful tool, crowdsourcing does much good, but has also caused a number of problems. In such a situation, one must ask: do the benefits of crowdsourcing really outweigh the risks

Crowd Sourcing and Social Media
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Research, Optimize, Monitor and Maintain
The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of the ROMM concept...

Research, Optimize, Monitor and Maintain
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A Quiz: Test Your Podcasting Smarts
How much do you know about podcasting? Take the podcast quiz and test your knowledge.

Question: Are there any size limitations to podcasts?

Answer: There are no maximums or minimums when it comes to podcast size. Obviously, the larger files might intimidate listeners with a slow connection. Podcasts can be successful at any size, generally wise podcasters balance the file size and the quality of their show.

A Quiz: Test Your Podcasting Smarts
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10 Tips to Grow Your Business
1. Manage Accounts Receivable

Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts.

2. Have A Plan

Set goals, and have a plan with a time-line to achieve those goals. Support the plan with milestones and specific intended steps you need to take to attain the specified goals.

10 Tips to Grow Your Business
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Brand Building is a Journey
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.

Building a brand has everything to do with capturing the hearts and minds of consumers. Building a brand is much more than just promoting an image. A brand incorporates and conveys the values and traits that a company wants associated with their product or service. It sounds like building a brand is a simple task, but the marketers must do more than just create a brand image. The magnitude of branding encompasses all aspects of a product. With this in mind, we've put together a guide for marketers on the journey of brand building...

Brand Building is a Journey
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Monitor Jobs Using RSS Feeds
In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to know what the wages are for similar positions. The job market can be monitored quite easily using RSS feeds.

Monitor Jobs using RSS Feeds
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Determining Keywords
Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that *you* feel are relevant terms. The optimal terms in a site should be terms that a potential customer would use when searching for a website with your content. In order to achieve success your website should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches. The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines.

Complete Article - Determining Keywords

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Forum Etiquette
The Internet has become a highly interactive medium. In order to participate in discussion forums and newsgroups, it is important to be familiar with standard and accepted Internet forum etiquette. Here are some tips to help make your forum participation more productive and beneficial...

Forum Etiquette
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10 Tips for Unique Content Creation
A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A "sticky" website that attracts individuals and encourages them to return contains content that is related and of interest to the prospective customers. A sticky site is a place people will visit again and again. By creating an atmosphere people like to revisit, you will increase their exposure to your product or service.

Top 10 Content Creating Tips

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2007 Reflections, 2008 Predictions
The lens through which viewers receive their news has changed. The images of struggle are no longer frozen in time; technology has helped preserve and personalize these conflicts by producing moving tributes to the conflicts of humankind.

The strife and internal conflicts that marred the globe in 2006 continued into 2007: Mynamar (Burma), Palestine and Lebanon all continue to struggle with internal conflicts in their borders. The differences between 2006 and 2007 are not obvious; however, under close examination, it is evident that several external struggles have been transformed into internal conflicts. In 2006, many countries attempted to influence their neighbors. This was evident with Iran attempting to influence the turmoil in Iraq, and Syria attempting to control Lebanon. Both struggles have evolved into internal personal conflicts in 2007.

2007 Reflections, 2008 Predictions
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Reflections for 2008 and Predictions for 2009
2008 was a year filled with great triumphs and a year scarred by deep sorrow. What 2008 was not, was a peaceful year, and whether the world is a better place, for having endured is unclear.

Russia's invasion of Georgia has chilled Russia's relations with the West, a resurgence of the Cold War may be on the horizon. The Tibetan monk's protests being crushed in the streets demonstrate that freedom of speech, is not a God given right for all. The continued unrest in Middle East is no longer news, but simply part of daily life in the region.

Close calls with Hurricane Gustav in New Orleans and the water lapping at the edge of overburdened levies caused concern that the lessons of Katrina have still not yet been fully learned. The heartbreaking destruction of Hurricane Ike in Galveston and the Texas coast shows that while the US has made progress, she is still no match for mother nature. Nature's wrath still wields a heavy hand. As horrific as the despair in Galveston, it paled in comparison to the cyclone that hit Burma/Mynamar, taking the lives of more than 100,000 people in the region. China, widely thought to be a rising world power, was no match for the 8.0 earthquake that collapsed buildings like tinker toys.

Through leadership change, we often see policy change. Unfortunately Fidel Castro's retirement in 2008 did nothing to free Cuba from the constrains of dictatorship with Raul Castro stepping into the leadership role on the tiny island.

Early on in 2008, the Hollywood writers strike in 2008 showed that American can in fact live without television. Regardless of the break from television, technology certainly played a role in the 2008 elections.

Reflections on 2008 and Predictions for 2009
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What is Hot and What is Not for 2009
The following items are our predictions of what will be hot in 2009!

What is Hot, What is Not for 2009
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Blog Mistakes
Blogging has quickly become very common place, and while blogs may be plentiful, many bloggers still make a number of mistakes when it comes to managing their blogs. Presented here are the most common blog mistakes, in hopes that you can avoid making them yourself...

Mistake #1 - Failure To Provide Search Functionality

Blogs should be searchable. Include a search function on the blog so that website visitors can easily search your blog content for the things they are interested in or looking for.

Mistake #2 - Failure To Offer Syndication

Failure to provide an RSS feed for blog content is a common mistake. RSS feeds will significantly increase the number of blog followers.

Blog Mistakes
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Link Bait vs. Link Love
Regardless of whether you use Link Love or Link Bait, develop a plan to solicit deep links throughout your website use these tips to improve the quality and quantity of your incoming links.

Link Love vs. Link Bait
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Tips to Identify Your Customers
In order to effectively target your customers, you need to know who and where they are. Customers come in all shapes and sizes, so how do you discern which customers are the best to target?

Tips to Identify Your Customers
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Unique Selling Proposition
Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.

Unique Selling Proposition
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Undervalued Marketing Opportunities
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own and what works in one arena may not work in another. While some standard practices like "above" the fold, hold true in both print and online copy, it is rare that you see the printed type face on the web the same as in printed advertisements.

Regardless there are traditional forms of advertising that are viable and make sense to use on the web but many marketers do not.

These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels that compliment strong online marketing campaigns.

Undervalued Marketing Opportunities

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Offline Advertising
Internet marketing has become so successful that many web marketers neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site. Even better, promoting your website offline can drive new clientele to your web business.

Offline Advertising
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RSS Benefits
RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details.
Complete Article - RSS Benefits
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Create Professional RSS Feeds
More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds
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Why Educated Consumers are Better Customers
Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

Lets take a closer look at why educated consumers are better customers.

Educated Consumers

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Reputation Management
None of us enjoy having our name, our company, or our product smeared and sullied online. Online libel is difficult, if not impossible, to prosecute. Learn to use the tools within your grasp to manage your reputation and minimize the impact of any defamatory comments.

Reputation Management
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RSS Feed and Blog Etiquette
Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

RSS Feed and Blog Etiquette
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On Page Search Engine Optimization Tips
Search Engine Optimization has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, its managers and webmasters must adapt their SEO techniques as the search engine algorithms change.

On Page Search Engine Optimization
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Listen to Your Customers
Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor. Customer complaints can, and should be treated as opportunities.

Customers that are willing to communicate can help provide information on how your product or service is being used in a specific market segment. Complaints give you the opportunity to see how your company is falling short of customer expectations.

Listen to Your Customers
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Blogging is a Dangerous Game
Cyberstalking is a new phenomenon that allows anonymous online stalkers to prowl for victims. Online bloggers traditionally provide personal details about their lives. As a result, many women that blog are becoming victims. Most people are concerned about children on the Internet and set up rigorous posting guidelines for children, adolescents, and teenagers, but few adults heed the warnings and often do not consider that they too can be targeted.

Blogging is a Dangerous Game
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Best Search Marketing Blogs
Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we have put together a list of the industry's best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing.

Best Search Marketing Blogs
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Presentation Primer
Many individuals are called upon to give presentations, but many have no formal instruction on how to deliver the most effective presentations. So for the benefit of those who might need a bit of help, we have put together a primer for presenters...

Presentation Primer
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Enticing Purchasers - Closing the Sale
Compelling customers to take the final step from browsing to purchasing is not always an easy transition. Marketers and entrepreneurs who have studied purchasing habits have found that the following enticements can help encourage potential customers to take the final step to purchase...

Enticing Purchasers - Closing the Sale
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Adapt or Suffer!
Small businesses tend to be more agile than large corporations, but in order to take advantage of that strength, they must be willing to adapt with changing times in order to prosper and survive. This is especially true when faced with a difficult economic climate.

Look at some of the corporate giants that have failed to adapt as the market needs changed. For example, Kodak failed to adapt to the digital media market quickly enough, and sadly they faced the consequences.

complete article
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Understanding Google AdWords
Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability to control their budget, target their advertising based on keywords. Advertisers are also free to determine the ad contents.
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Compelling Articles Make Great Content
Writing Articles
Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.

Compelling Titles
Think of article titles as news headlines. They must strike a chord with the reader and encourage them to read on. Article titles are the writer's opportunity to grab the casual web browsers interest. Consider using a play on words or slightly modifying a common phrase to make the reader pause. Use a provocative title. Consider making the the title a question, and the article the answer. Questions are particularly useful as an article title because readers are naturally curious and will be enticed to read more. Titles can also be calls to action.

Compelling Articles Make Great Content
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Hallmarks of a Good Podcast
There are many, many things that separate a good podcast from all the rest. Here are a few to consider...

Hallmarks of a Good Podcast


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The Copyright Debate
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly.

The Copyright Debate

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Blog Tips for SEO
Blogs are the current rage, and many webmasters have blogs but fail to use their blog to its full potential. Blogs provide a steady stream of fresh content, and if this content is written and managed properly, blogs have the ability to increase a website's ranking in the search engines.

Blog Tips for SEO
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The Dangers of an Anonymous Internet
The anonymity of the Internet is a cause for concern. Pedophiles hide behind the protection of anonymity, creating ideal profiles being exactly the friend that impressionable youngsters want them to be. The fact is that a child doesn't always know with whom they are interacting with. All of this makes education critically important.

The Dangers of the Anonymous Internet
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Where to Find Logos
The Internet has made it easier than ever for individuals to start a business at a very low entry cost. The barrier to entry for starting a web-based business can even be as low as $100.00. Every web business should have an identity, and many business owners realize that they may lack the necessary graphical talent, and are often unsure of where to look for it. If cost is an issue, you can find ready-made logos at many online logos sites, such as these...

Where to Find Logos
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10 Steps to Getting the Click
There are a number of steps a webmaster can take to encourage visitors to click on a link or graphic located on their website. The following steps will help get the click...

10 Steps to Getting the Click
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Understanding Google AdSense
Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral.
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Search Engine Optimization for RSS Feeds
RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure.

Improved Newsfeeds for Search Engines
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Common Errors that Kill Search Engine Ranking
Tricking the search engines just does not work. The search engines do not look kindly upon webmasters who attempt to deceive the search engines about the content contained on a webpage.

1. Cloaking
Cloaking a website is a stealth technique used to provide a copy of a web page to search engines while providing an alternate copy to website visitors. The website copy provided to the search engine is optimized and not always reflective of the real content contained on the webpage.

Common Errors that Kill Search Engine Ranking
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Directory Submissions that Matter
Links from different directories have different values. A webmasters time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most?

Directory Submissions that Matter
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Present Content Different Ways
Webmasters and marketers spend an inordinate amount of time building quality content that relates to their products or services. Yet the vast majority of these marketers fail to fully capitalize on the content they were so careful to create.

Webmasters can easily reformat their web content and present it to their customers in a variety of different ways. And different formats can be promoted through different channels. The different formats will often appeal to new and different audiences. For example: a video explanation may resonate with a younger technical customer, while an eBook in PDF format may appeal an older customer.

Present Content Different Ways
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What Are RSS Feeds ?
RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed.
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Getting Press Coverage
Press exposure can significantly impact a small businesses success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content.

Getting Press Coverage
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Short Term Versus Long Term Marketing Efforts
In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.

Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales.

More on Short Term vs Long Term Marketing

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Gaining in Google
Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Googles organic search results until they are deemed trustworthy.

Gaining in Google
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The Power of Topic Specific Search Engines
What are Topical Search Engines?
Simply put, topical search engines are search engines focused on a specific industry, sector or topic.


While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.

A savvy online marketer realizes that often, the quality of the visitor is far more important than the quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible.

Complete Article - The Power of Topic Specific Search Engines

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Locating Podcast Music
Adding music and sound effects to a podcast does not need to be difficult. There are a number of podsafe music directories that allow for podcasters to locate theme music or sound effects to enhance their podcast. This new industry understands the complexity of licensing professional music and the majority of these repositiories provide royalty free music clips for podcasters to use in their shows. Music and show sound effects give show a professional edge and really make it difficult for listeners to discern the difference between a hobby and a studio broadcast.

How to Locate Music for Podcasts
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Is Google Really Big Brother?
Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.

Is Google Big Brother?

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Choose a Domain
Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand...

Choose A Domain
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Kinds of Podcasting Content
Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Kinds of Podcasting Content
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10 Tips for Bloggers Blogging
Tips for creating a blog.
There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.

1.) Stay on topic.
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, the majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Most readers won't care that you eat Cheerios for breakfast. They may, however, be interested in the fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

Complete Article - Tips for Blogging


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Writing a Press Release
Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost.

Writing a Press Release

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Create RSS | Make RSS Feeds
It is no longer necessary to manually create an RSS feed. There are a number of WYSIWYG software applications available, which simplify the creation of an RSS feed. This means that webmasters do not really need to understand the code and details of the RSS Specification in order to create an RSS feed. One such product is FeedForAll, which allows you to easily create, edit, and publish RSS feeds.

Create RSS | Make RSS Feeds
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Made for AdSense Websites
There is nothing wrong with profiting from a website -- commercialization on the web is big business. But there needs to be value that distinguishes a website from its competitors. Content should be designed for website visitors, not for advertisements or search engines. Ultimately, the long-term profitability of a the website will rely on the value of the content contained in the website. If the content lacks value, the website will likely be profitable for only a short amount of time.

Made for AdSense Websites
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15 Important Web Design Tips
Here are 15 important website design tips that you might not be aware of or have overlooked. Consider taking advantage of them if you have not already done so...

15 Important Web Design Tips
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How Podcasting Works
While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

Complete Article

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Question and Answer Websites
Question and answer websites have popped up all over the Internet. These interactive sites are designed to connect individuals, and help them get answers to questions. We have compiled a list of some of the more popular Question & Answers websites...

Question and Answer Websites
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Design Tools
Creating an interesting and colorful color palette can be a chore, even for the most experienced designers. We have compiled a list of color design tools that can be very useful for web artisans...

Design Tools
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Interesting RSS Tools and Use
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

Interesting RSS Tools and Use

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Blog Posts that Get Attention
Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...

Blog Posts that Get Attention
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Online Reputation Management
Individuals today have a personal brand. Employers and colleagues will search on your name, so it is imperative that you keep this in mind when posting online. You must control your online reputation.

The web is not always a friendly place, so what do you do if you are not using an alias and someone is posting derogatory information about you, your company, your products, or your brand?

Online Reputation Management
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Great PowerPoint Presentation Tips
When speaking at a conference or a seminar, it is important that your presentation convey professionalism. A PowerPoint presentation can be used to visually represent your material. The presentation should be polished and consistent throughout. The visual presentation should supplement your speech, not distract or detract from your oral presentation. Rarely should PowerPoint be used without an accompanying explanation of the slides. Here are a few tips for making your PowerPoint presentation better and more professional...

Great PowerPoint Presentation Tips
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Avoid Duplicate Content Penalties in the Search Engines
Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as duplicate content penalty.

It is important to understand and identify what duplicate content actually is. Duplicate content is generally defined as substantive blocks of text that are copied from one site to another. Some webmasters try to use duplicated content in an attempt to manipulate and influence search engine rankings. The search community still occasionally debates the legitimacy and existence of duplicate content filters, but whether they exist today, or will exist tomorrow, is really irrelevant. Most webmasters have simply accepted the fact that the duplicate content penalty is currently enforced by at least some of the major search engines.

Avoid Duplicate Content Penalties
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Building an Image with a Logo
Image matters by using an eye catching logo you will retain your website visitor's interest and instill confidence that you are a professional organization.

Building an Image with a Logo
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Twitequette
Philosophies regarding social media networks, such as Twitter, can vary greatly. But similar to email, an unspoken etiquette has emerged for these social websites as well. The etiquette for these social sites does not consist of hard and fast rules, but is simply a list of guidelines for posting. The following is a set of Twitter etiquette guidelines, but can also be applied to other social networks...

Twitequette
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ABCs of Web 2.0
Web 2.0 is a perceived transition of the Web to web-based applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm.

There is no agreement on exactly what Web 2.0 means. Depending on who you are speaking with, you may receive different explanations. At it's heart, Web 2.0 is about the maturity of the Web. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of Web 2.0 are said to include: the Web as a platform, collaboration, and syndication.

ABCs of Web 2.0
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Performing Better Searches
Performing and perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to immediately drill down and locate the information they are seeking, without having to wade through a myriad of irrelevant search results in the process. The increasing complexity of search engines has made understanding search engines a necessity for those who spend any amount of time online. The following search tips are standards that will work in most of the major search engines.

Performing Better Searches
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Recycling Cell Phones
Technological advancements providing users with improved reception through integrated antenna systems, reduced size and weight of cell phones, along with numerous feature sets, and storage improvements have caused the bulk of cellular phone users and enthusiasts to upgrade to new and improved handsets. The low cost of cell phones and the added technological improvements mean that the majority of cellular phone users are on their 2nd or 3rd generation hand set.
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